How to set your Meta ad budget
10K TRY a month or 100K TRY? Here's how to size your Meta ad budget by industry, goal and data need.
The most common question we get: 'How much should the ad budget be?' The answer varies, but there's a sizing logic.
Minimum for test effectiveness
Meta's algorithm needs ~50 weekly conversions to 'learn' a campaign. If your cost per conversion is 200 TRY, that's a 10,000 TRY weekly minimum — about 40,000 TRY monthly.
Scale by goal
- Brand awareness: 15-30K TRY monthly range.
- Lead generation: 25-60K TRY monthly.
- E-commerce sales: 15-25% of target revenue.
- Seasonal campaign: 2-3x the average for 1-2 months.
Practical tip
Don't spend the full budget on day one. Learn creative for 2 weeks at low spend, then scale the winners.
More Posts
What is GEO (Generative Engine Optimization)?
A new discipline to be visible in AI search engines like ChatGPT and Perplexity: GEO. Here are the differences from SEO and the application steps.
SEO guide for e-commerce sites in Izmir
Location-based SEO, schema markup and Google Business Profile optimization for e-commerce sites that benefit from local search traffic.
Want a strategy tailored to your brand?
In a free audit call we'll give you a brand-specific plan.
Get in Touch