Blog

Notes on digital growth.

Industry analyses, practical guides and current trends.

What is GEO (Generative Engine Optimization)?

A new discipline to be visible in AI search engines like ChatGPT and Perplexity: GEO. Here are the differences from SEO and the application steps.

10K TRY a month or 100K TRY? Here's how to size your Meta ad budget by industry, goal and data need.

Location-based SEO, schema markup and Google Business Profile optimization for e-commerce sites that benefit from local search traffic.