B2B · Service

B2B Service Brand

By restructuring Google Ads campaigns and tightening landing page matching, we nearly halved CPA.

Headline Result

-48%

Customer acquisition cost halved

Services Used:Google Ads Web Design & Development

The Challenge

A B2B service brand approached us when Google Ads CAC became unsustainable. A single 'Search All' campaign held 200+ keywords, all pointing to the same landing page.

Our Approach

Campaigns split into 5 intent-based groups.
Custom landing pages produced for each cluster.
Weekly negative keyword updates.
Conversion tracking tightened via GA4 + GTM.

Results

-48%

CPA reduction

+72%

Conversion rate

+115%

Monthly qualified leads

Fashion Brand

ROAS 4.8x

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