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E-commerce · Fashion
Fashion Brand
By relayering the funnel and tightening creative test cadence, we raised Meta ROAS from 1.9 to 4.8 in 3 months.
Headline Result
ROAS 4.8x
2.5x lift on ad return
The Challenge
The brand was facing rising Meta ad costs and falling ROAS over the last 6 months. Campaigns consisted of a single prospecting layer; retargeting was insufficient. Creative refresh cycle had grown to 4 weeks.
Our Approach
Split the funnel into 3 layers: prospecting, mid-funnel, retargeting.
Weekly creative iteration — 6 new variants tested per week.
Conversions API (CAPI) deployment reduced data loss by 42%.
Lookalike audiences rebuilt from scratch.
Results
+152%
ROAS lift
-38%
CPL reduction
3.2x
Monthly revenue lift
42%
Data quality improvement
“With the previous agency every month was unpredictable. After the first monthly report with Partum we said 'this is what we were looking for'.”
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